I'll lift your top page's conversion by 20% — or you don't pay.
One focused experiment on your highest-traffic page. Real data, a clear winner, and a roadmap for what's next — in 4 to 6 weeks.
What would a 20% conversion lift mean for you?
Plug in your numbers. Most founders are surprised by how much revenue is sitting inside their existing traffic.
From call to results in three steps.
We talk
A 30-minute call to look at your funnel, understand your goals, and determine if this is a good fit. If your top page has enough traffic to run a meaningful test, we move forward.
I research and test
I dig into your data — analytics, heatmaps, user behavior — and build a hypothesis. Then I create the variant (copy + layout) and launch the experiment. You review everything before it goes live.
You get a winner
Once we hit statistical significance, I walk you through the results on Loom and a wrap-up call — plus a prioritized roadmap of what to optimize next.
Everything you need to turn traffic into signups.
This isn't an audit that collects dust. It's a live experiment with a measurable outcome.
Conversion Diagnosis
A deep analysis of why visitors aren't converting — using analytics, heatmaps, and behavioral data from your actual users.
One Live A/B Test
A research-backed hypothesis tested on your homepage, pricing, or signup page — with a variant I build for you. No dev needed.
Results + Playbook
A Loom walkthrough of what we found, what won, and a clear roadmap of what to optimize next for compounding growth.
Organized Workflow
Everything tracked and managed — so you always know what's running, what's next, and where things stand.
Trained by the best in experimentation.
I'm Aly, founder of Merlinetics. I help B2B SaaS companies find and fix what's killing their conversion — using behavioral research, not guesswork.
"If you get a chance to work with Aly, you are very lucky indeed. She has that rare combination of commercial, design and technical skills — to spot business and customer problems, quantify them and then come up with the right solutions or experiments to run."
Mentor to top agencies and practitioners worldwide
"During her time with us, our agency hit a 200% growth spurt. Aly is one of those rare gems who brings not just hard work but also a clever spark and outstanding communication skills."
This works best for a specific type of company.
✓ Great fit
- ✓B2B SaaS with a self-serve or product-led signup flow
- ✓5,000+ monthly visitors on your target page
- ✓Founder or head of growth with decision-making authority
- ✓You value data over opinions and want compounding gains
— Not the best fit
- —Pre-launch or very early stage with minimal traffic
- —Looking for a full website redesign
- —Need someone to run ads or manage content
- —Want overnight results without testing
Your highest-traffic page is leaving revenue on the table.
Let's find out how much — and fix it with one focused experiment.
I work with a small number of companies at a time to ensure focused attention.